Hi and welcome to my site.

My name is Brandt Dainow. I am an independent web analyst and educator. I help you maximize your online potential.

Improving website performance

I am one of the world's most published independent web analysts, with clients in the USA and Europe. I analyze the behaviour of visitors in your site. I cross-reference this with your online marketing programs. By combining this with a solid understanding of the psychometrics of web usage, I identify specific changes which will improve the percentage of visitors who do what you want (such as buy stuff). These changes may involve alteration to ad copy, or the prices paid for ads, or they may involve changes to the web site, such as moving components to different points on a page, adding new pages, or changing copy.

I then co-ordinate with your design team to make this happen.

If your site is merely a brochure to assist a traditional sales channel, you probably don't need this. Site performance improvement is for those companies who want to put their website at the centre of their business strategy.

Throughout this process I keep you as involved as you want.

Writing

I write a regular column about Web Analysis in iMedia Connection. These range from introductory articles for the beginner through to in-depth analyses of statistical methodologies in the field. Most of these articles are reproduced here.

I am available to write on request for specific publications. Contact me to discuss your needs.

Seminars

I offer seminars on topics such as web analytics, online marketing, and website management. These seminars are not techie, they are for the average business executive. My aim is to present information in a manner which is entertaining and easy to absorb. Some of my online marketing seminars are certified for Continuing Professional Development points with the UK Chartered Institute of Marketing. I have also delivered seminars for Business Link, the Federation of Small Business, corporate events and training companies.

If you need a dynamic and entertaining speaker, contact me to discuss your needs.

Training Courses

I have been delivering business and technical training courses about the web since 1992. My client list includes Microsoft, IBM, Ford, the UN, and many others. I have also participated in the development of courses with the University of British Columbia. Courses range from 1 - 5 days, depending on the topics. Training courses about search engine marketing, web analysis and commercial management of websites are available. Much of my training work involves custom-designing courses for specific needs, so contact me to discuss your requirements.

Contact me if you want to improve your online performance.

Brandt Dainow